Chug. Run. Repeat.
That's the mantra -- repeated four times -- for runners taking part in the first-ever Beer Mile World Championship, set for Wednesday night in Austin, Texas. The event, put on by Flotrack, is being held at the Circuit of the Americas (CoTA), a racetrack that also hosts the Formula One United States Grand Prix.
Lest you think the Beer Mile is just an excuse to goof around and drink beers on a track (okay, well, it's that too, I suppose), there are official rules, detailed down to the type of beers allowed.
Competitors must drink cans or bottles of beer and the contents will be no less than 12oz.
Bottles may be substituted for cans as long as they are at least 12 oz (355 ml) in volume.
No specialized cans or bottles may be used that give an advantage by allowing the beer to pour at a faster rate.
"Super mega mouth cans" or "vortex bottles" and other such containers are prohibited.
Beer cans must not be tampered with in any manner.
No shotgunning or puncturing of the can except for opening the can by the tab at the top.
Beer must be a minimum of 5% alcohol by volume.
And yes, there was a qualifying process, and yes, there are Elite Runners, and yes they are very fast. Wednesday's championship will have a bunch of guys who are able to run a mile and down four beers in just a bit more than five minutes (the current world record is 4:57.0, run by James Nielsen (video)).
The livestream gets started at 7 p.m. Eastern at Flotrack.
The full schedule of Wednesday night's events (all times Eastern):
6:00PM Doors Open
6:30PM National Anthem
6:35PM Beer Mile Open - Heat 1
7:00PM Live Broadcast Begins (Go to Flotrack.com)
7:15PM Beer Mile Open - Heat 2
7:40PM Kill Cliff 4x400 Industry/Austin Tech Relay
8:05PM Beer Mile Open - SubElite
8:25PM Beer Mile Championships - Women's Elite
8:45PM Beer Mile Championships - Men's Elite